Arketype's Adelaide design skills on display at Australian Sports Museum gallery and the Centre of Democracy
Arketype design studo was involved in presenting the exhibition fitout for the Australian Rules Football Gallery (top) at the Australian Sports Museum in Melbourne and the Centre of Democracy (bottom) on Kintore Avenue, off North Terrace, Adelaide.
Adelaide-based Arketype design studio, founded by Jesse Hanlon and Nicki Duance, has made award-winning contributions to displays at the Australian Sports Museum in Melbourne and the Centre of Democracy in Adelaide.
Positioned where design creativity meets function and innovation, Arketype has the range of skills (wayfinding strategy and design, signage, graphics, developing brands, digital media) to develop exhibition spaces.
Arketype meshed these skills into the team effort that produced the exhibition fitout for the Australian Rules Football Gallery at the Australian Sports Museum in Melbourne. The winner of a museums and galleries national award, the gallery had Arketype as exhibition design partner with principal design consultant Broadcast Museum Design, with graphic design by Nick Lewis Design; technology strategic partner, Art Processors; lighting design, Ben Cisterne; multimedia hardware design, Interactive Controls; interactive multimedia production, Lightwell Studio, We are Sandpit, Luscious Stories; graphic production, Image box; services engineers, Irwin consult; structural engineer, TTW Engineers; project management, Root Partnerships.
For the Centre of Democracy on Kintore Avenue, off North Terrace, Adelaide, in the Institute heritage building, Archetype were gallery, exhibition and branding designers for this new national institution in South Australia. This project won a Museums Australasia multimedia and publication award.
Other Archetype projects in Adelaide have included the cancer research institute and the Parks library and community centre.
Archetype director Jesse Hanlon, a University of South Australia bachelor of design graduate focused on industrial and product design, is skilled in design management, concept development, design thinking, graphic design and art direction.
Arketype’s other director Nicki Duance was previously an industrial designer at Proen Design Australia. She tutored fourth-year industrial design students at the University of South Australia and was a designer at Nexus Furniture. She also was on the advisory committee for the Louis Laybourne School of Art, Architecture and Design.
