DRESS FASHION DESIGNER PAUL VASILEFF, whose label Paolo Sebastian graced international runways and has been worn by celebrities around the world, is proving that Adelaide can be the base for a global venture.
In less than 10 years, Vasileff has managed to turn his label into one of Australia's leading couture houses. He was named the 2017 Australian of the Year.
Vasileff studied fashion at Europeo Istituto di Design in Milan but homesickness drew him back to Adelaide.
He finds that the internet has enabled him to connect with a world market and grow from a one-man business to havinga team of 15.
Vasileff also has benefitted from the growth of a fashion industry in Adelaide that now hosts a fashion festival.
Budding fashion designers can also study fashion at university level in Adelaide, rather than having to move interstate.
Where South Australia previously was losing talented designers, TAFE SA and Flinders University teamed up to offer the state's first bachelor degree in fashion, a move that has led to an increase in fashion graduates this year.
The inaugural graduating class of the new course will exhibit its garments at the graduate fashion parade and most students were confident their future would be in Adelaide.