Adelaide software firm Amplify-Now sets up office in Los Angeles in 2019 on the back of its strong global sales
Amplify-Now chief executive officer Matt Williams in the Adelaide software company's Los Angeles office.
Image by Sarah Williams
A small Adelaide business software company, Amplify-Now, kept growing in North America and beyond after setting up an office in Los Angeles in 2019.
Remaining headquartered in Adelaide where all the software was developed, Amplify-Now made deals with a host of high-profile companies and had its Amplify software translated into Japanese since opening its El Segundo office in 2019. Amplify-Now added global industry leaders Pfizer and Hewlett Packard to its already impressive list of national clients including AGL Energy, Beach Energy and Coca-Cola Amatil.
The company changed its name from Connexion Systems to Amplify-Now in 2019 to coincide with its American launch and align with its flagship product. Amplify launched as a project management platform in 2013 and moved from a value management tool into a strategic execution management tool 2016.
The software has been used by Australian and international clients including Coca-Cola Amatil, Accident Compensation Corporation of New Zealand, South African energy utility Eskom, Public Health England and oil and gas company SANTOS.
Sales of Amplify doubled in the Australian financial year to June 2018 and again in 2019. Besides the United States, recent growth includes sales in Europe, the United Kingdom, the Middle East and Japan. It sold its software in Abu Dhabi to Emirates Global Aluminium and to a Japanese retailer, with a Japanese version of Amplify being written.
Amplify-Now became the first South Australian business to win a place in AusTrade’s Landing pad programme for tech exporters in 2019, leading Williams to San Francisco for an intense 90-day residency to help him start Los Angeles office. The United States west coast time zone gave the company the ability to tag team with its Australian office to follow the sun around the globe.
